Our client wants us to design an RV according to their specifications. This is a commercial RV custom made for a brand, which would be used for their community outreach program. The main goal of this is to reach out to the target market of the company and familiarize them with their products and service, while providing them with an experience which lets them get closer to the organization. RV COMMUNITY OUTREACH
Our goal is to design an RV for the community outreach program of our company. before going into the details of it, we must first recognize our goals and what we hope to achieve by designing this RV. Our goal is to provide the community with an overall experience which lets them know what the brand is all about. Our RV should represent what we stands for, it should be a small peek into the world of our brand and should also give the visitors an insight into what the organization has to offer to its customers. Not only that, but it should also be a selling point, or a point of interaction with the market of this particular brand.
Our needs are that each visitor feels comfortable in the RV, and feels that heshe is inside our office in particular. This can be done by making the whole theme and the color scheme reflect our logo or brand image. In the mind of the consumers, our company is a large organization which stands for connectivity with the world. We provide innovative, reliable, high-quality products and services and excellent customer care (Kleinfield, 1981), and our RV should reflect the same.
Even though the RV is mobile, it should be connected to the world. There should be Wi Fi and internet working at all times inside the RV. Phone connectivity should also be available and no loss of signals should be present in cell phones. Also, to make the environment friendly, there should be a reception area and an office where the visitors could interact and ask questions and queries directly from the staff. Also, there should be a kitchen and a restroom for the convenience of the visitors. Essentially, this RV is like a coffee shop where we can display our products and offer free internet connectivity at the same time.
Furthermore, to involve the visitors, there should be games and activities available inside the RV, fr example there can be a place for online gaming. This would let the visitors interact while also telling the visitor what our brand is all about. There should be a place where a number of laptops are kept which would be connected directly to the internet, and visitors can use them while they wait in the waiting area. In addition to that, there should be a childrens play area where children can spend time while adults are experiencing our products and services.
The whole ambiance should be about connectivity and involving the visitor. The visitor should feel at home while experiencing the brand at the same time. Hence, the emphasis should be not only on the comfort and convenience of the visitor, but also on the overall brand image portrayed by the RV.
Our goal is to design an RV for the community outreach program of our company. before going into the details of it, we must first recognize our goals and what we hope to achieve by designing this RV. Our goal is to provide the community with an overall experience which lets them know what the brand is all about. Our RV should represent what we stands for, it should be a small peek into the world of our brand and should also give the visitors an insight into what the organization has to offer to its customers. Not only that, but it should also be a selling point, or a point of interaction with the market of this particular brand.
Our needs are that each visitor feels comfortable in the RV, and feels that heshe is inside our office in particular. This can be done by making the whole theme and the color scheme reflect our logo or brand image. In the mind of the consumers, our company is a large organization which stands for connectivity with the world. We provide innovative, reliable, high-quality products and services and excellent customer care (Kleinfield, 1981), and our RV should reflect the same.
Even though the RV is mobile, it should be connected to the world. There should be Wi Fi and internet working at all times inside the RV. Phone connectivity should also be available and no loss of signals should be present in cell phones. Also, to make the environment friendly, there should be a reception area and an office where the visitors could interact and ask questions and queries directly from the staff. Also, there should be a kitchen and a restroom for the convenience of the visitors. Essentially, this RV is like a coffee shop where we can display our products and offer free internet connectivity at the same time.
Furthermore, to involve the visitors, there should be games and activities available inside the RV, fr example there can be a place for online gaming. This would let the visitors interact while also telling the visitor what our brand is all about. There should be a place where a number of laptops are kept which would be connected directly to the internet, and visitors can use them while they wait in the waiting area. In addition to that, there should be a childrens play area where children can spend time while adults are experiencing our products and services.
The whole ambiance should be about connectivity and involving the visitor. The visitor should feel at home while experiencing the brand at the same time. Hence, the emphasis should be not only on the comfort and convenience of the visitor, but also on the overall brand image portrayed by the RV.
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